CommPaaS by

A platform that allows brands and advertisers to reach clients through a centralized system using multiple online and mobile communication channels.

CPaaS, or Communication Platform as a Service, revolutionizes brand-client communication through centralized systems and multiple online/mobile channels. By integrating OTT messaging apps with existing infrastructure, businesses can seamlessly engage customers across various channels.

Although CPaaS offers access to multiple channels, monetization can be challenging due to competition from SMS and RCS, exacerbated by market fragmentation. To effectively reach clients, embrace their preferred communication channels and leverage OTT messaging apps for interactive customer interactions.

Communication platform at work

CPaaS Use Cases

Chat & SMS

  • Customer Support
  • Fraud Detection
  • Authenticate & Verify Customers
  • Reminders/Alerts
  • Track User Engagement

Voice

  • Customer Support
  • Schedule Appointments
  • Call Conferencing
  • App-to-app and App-to-PSTN calling

Direct Dial

  • Number Masking
  • Caller ID
  • Contact Center
  • Long Distance Calling at Cheaper Rates

Video

  • For Product based Enterprises - Demos & Installation guidelines and solve queries
  • For Educational organisations - Virtual lectures, project demonstrations and discussions.

Relevance to Telco

41% SMS Channel

SMS alerts and API's

8% Digital channel

WhatsApp, WeChat and RCS Channels

47% Voice channel

Voice API's and Voice application

4% Digital channel

OTT Channels, Facebook, Instagram, Twitter, AppNot

Current CPaaS Ecosystem
  • Telecom companies (Telcos) play a significant role in generating 85% of CPaaS (Communication Platform as a Service) revenues worldwide
  • However, in the current setup, Telcos are not as active in this space compared to independent CPaaS providers who are driving growth and earning revenue.
  • Despite this, Telcos directly serve over 50% of enterprises. To increase their market share, Telcos are adopting CPaaS strategies to better meet the communication needs of businesses.

Prudent's Modelling

01

Zero Capex

  • Zero risk
  • Full stack development
  • Defined roadmap
  • White-lablelled product

02

Fastest Go To Market (6-8 weeks)

  • Network integration
  • BSS product configurations
  • Geographical customizations

03

Telco Expertise

  • Service across OSS & BSS
  • Lawful Intercept & Security, Regulatory compliant
  • Patent & IPR
  • Scale: Our platform enables 1.3B+/month Conversations
  • cross channel integrations
  • Signaling integration
  • Experience across multiple regions

04

Business Management

  • Front-end tools to manage customers
  • Reporting tools
  • Enterprise Application integration

Benefits For Telcos

Customer Experience Excellence in the market

  • Enhancing customer experience for customers of your enterprise
  • Churn of CPaaS customers < 0.5%

Get Closer to Enterprise

  • Increase value by upto 40% by enhancing Average Revenue Per Account (ARPA)
  • Participate in Operations of Enterprise
  • Account Entrenchment - more participation in the business

Ahead of Competition

  • Differentiated Product strategy
  • Agnostic market approach
  • Introduce real-time services by integrating APIs/SDK’s
  • Good Retention as well as aquisition strategy with Enterprises

Revenue & Profitability driver

  • Become a value player Vs commodity player
  • New revenues from premium services to the emerging enterprise businesses
  • Platform scales horizontally & vertically
  • Higher Margins due to interconnect revenues
  • Cross Sell - Mobility, Cloud store and Hosting