CPaaS Use Cases
Relevance to Telco
Prudent's Modelling
Benefits For Telcos
Customer Experience Excellence in the market
- Enhancing customer experience for customers of your enterprise
- Churn of CPaaS customers < 0.5%
Get Closer to Enterprise
- Increase value by upto 40% by enhancing Average Revenue Per Account (ARPA)
- Participate in Operations of Enterprise
- Account Entrenchment - more participation in the business
Ahead of Competition
- Differentiated Product strategy
- Agnostic market approach
- Introduce real-time services by integrating APIs/SDK’s
- Good Retention as well as aquisition strategy with Enterprises
Revenue & Profitability driver
- Become a value player Vs commodity player
- New revenues from premium services to the emerging enterprise businesses
- Platform scales horizontally & vertically
- Higher Margins due to interconnect revenues
- Cross Sell - Mobility, Cloud store and Hosting